The Voice for Insightful Leadership with Shelley Row, P.E.

It seems like a good idea to use your existing senior staff to develop and conduct leadership training for mid and up-and-coming engineer managers. After all, you’re already paying them and they have proven leadership skills. Why not use them to train others?

They may be proven leaders but are they proven educators? Are they trained in designing content to achieve specific behavioral goals? Are they skilled in creating a program that is engaging, memorable and “sticky”? Do they have time to provide follow-up?

Interviews with dozens of senior leaders shows that most companies – if they provide leadership training at all – provide training developed and delivered by their own staff. While it sounds good on the surface, it’s a bad business decision.

  1. Consider the cost of time invested in the participants. The time spent at the training program by attendees is pure overhead. There are no billable hours for the participants or in-house instructors. The attendees are not billable neither are they doing business development or client relationship development. What is the cost of their time alone? Go ahead. Add it up. It’s big. Now, add in the lost opportunity costs. You need the time spent in this program to be high impact with high retention and real-world application.

  2. Consider the opportunity cost of the instructors. You likely have senior staff with deep experience in the company conducting the training. These are some of your highest paid people. Instead of focusing on business development, client relationship management and billing out their time, they are pulling together a training program that isn’t part of their core job, creating materials and taking time from their day to conduct the training. Better for these talented, experienced people to inform the leadership program development using their years of experience and familiarity with the organization. With a smaller outlay of their time in training development, you keep them focused on the work that pays the bills.

  3. Consider the quality of the material. Your senior people are skilled leaders but are they skilled trainers? And do they have the time available to create a thoughtful, impactful, and memorable development experience? More likely they are pulling together word-filled slides in their spare moments or dusting off their session from last year. It takes a lot of dedicated, uninterrupted time to craft a program designed for lasting behavior change. A quality program worthy of the investment in your staff deserves a pro who knows how to create and deliver training that matters. Afterall, you wouldn’t use a geotech engineer to do hydraulic design. Use the right professional for the right job.

  • Separate business process training from leadership development. Use your in-house staff to provide business process training including everything from filling out the time sheets to writing a proposal in your style. Your managers know these issues better than anyone. It’s important information that suits them perfectly.

  • Use a leadership development expert for leadership development. A skilled outside person will talk to your senior staff to gain perspective on your unique needs. They then bring objectivity, experience and skill to the leadership development program.

  • Ask specific questions to get the right person. It pays to be picky. There are lots of people who provide leadership development. You don’t want just anyone. Ask questions and look for these attributes:
    • Experienced. You want demonstrated background in leadership training and with real-world experience leading an organization. Plus, look for someone with experience in your field. Their examples and information will be more relevant.
    • Customized. Your staff isn’t cookie cutter. Your professional development program shouldn’t be either. Ask if they will customize the program to meet your goals.
    • Engaging design. Ask about the level of engagement. You want a learning experience not a set of slides and a lecture.
    • Captivating speaker. What is their speaking background? Have they studied speaking and training? Tip: Ask if they are members of the National Speakers Association. That will tell you if they have expertise in their field.
    • Follow-up. How is follow-up built into the program? One-and-done won’t cut it. The brain doesn’t learn that way. Behavior change takes repetition. How is repetition and practice built into the program?

At the end of the day, for the money and opportunity costs you incur in your professional development time, you can’t afford not to make that time count. Separate business development from leadership development. Let the professional support you, your staff and your clients deserve for future leaders.

Think a leadership development expert with these qualifications doesn’t exist?
When you choose to work with Shelley Row, PE, CSP you get:

  • Experience. Ms Row is a former senior executive for the US Department of Transportation and former association executive. Today she is the CEO of Shelley Row Associates.

  • Custom. Shelley Row works with you and your staff to define your goals and create an interactive learning experience that your staff will remember and apply.

  • Science-based. Shelley’s programs are grounded in neuroscience and informed by dozens of interviews with respected leaders in the transportation field.;

  • Certified Speaking Professional™ (CSP). As a CSP, Ms Row captures and holds the attention of your staff so that they are attentive and engaged.

  • Follow-up. Shelley’s programs include follow-up so that the learning is applied, practiced and remembered.

Want to know more? Contact Shelley Row now.

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