The Voice for Insightful Leadership with Shelley Row, P.E.

Posts tagged "webinars"

Use This Checklist to Evaluate Your Program!

Your staff is working and serving clients because your organization provides an “essential” function. That’s great…for now. But you foresee a future with tighter revenue, constrained travel, and stressed clients. When belt-tightening the budget, professional development is often the first line item cut. Here’s why that’s a really bad idea.

When resources are limited and uncertainty abounds, clients want to work with organizations they trust. Although your organization might have experts who have qualified nse4 exams and professional degrees, that tend to be not enough. Because now more than ever your technical managers and other employees need enhanced interpersonal skills so that you are the trusted company with whom clients want to work. After all, there are plenty of architecture and engineering companies with highly skilled technical staff, but not many have high-functioning communicators who can relate to clients, listen with empathy, speak succinctly and clearly, and make the client feel that they “get” them. Those are the skill sets worth investing in now more than ever.

You need technical managers whose interpersonal skills are equal to or greater than their technical skills. You want managers who can:

  • Create client relationships based on trust because your managers are good listeners and can put themselves in the clients’ shoes.
  • See beyond the data to sense the unspoken needs of the client.
  • Articulate your firm’s technical competence without sounding condescending.
  • Be clear, concise communicators without spouting jargon and mind-numbing data.
  • Delegate to build skilled staff so that more work gets done with more satisfied
  • employees.

If you already have a professional development program, use this checklist to assess how it’s working for you.

✓ Is your professional development program designed specifically to meet your goals with engaging and interactive material?

✓ Does it use science-based content to transform touch-feely interpersonal issues into practical, logical technique?

✓ Does it convert number-crunching engineers into high-functioning communicators who write and speak like pros?

✓ Is the program designed to use neuroscientific learning principles like engagement, experiential learning and reminders to enhance retention?

✓ Is the program designed and conducted by a professional who led an engineering organization rather than someone who just talks about the theory?

✓ Is the training leader an engineer AND certified speaking professional™ (CSP) with the skills to maintain participants’ interest through real-life examples rather than a series of lectures with word-filled slides?

✓ Do you see tangible results that lead to practical, real-world applications?

If you are not getting the results you expect, now’s the time to make changes. There’s too much at stake. A sub-optimal professional development program leads to sub-optimal results. Is that why your clients hired you?

If you don’t currently have a professional development program, look for one with the attributes above because this is what your staff and clients deserve and what today’s environment requires.

Above all, keep the funding in the budget! Invest more now and you’ll be the company who comes out of this on top.

At Shelley Row Associates we meet all the requirements above and more. Shelley is a professional engineer, former USDOT executive and a Certified Speaking Professional. Here’s what clients have to say about the impact of her custom-designed programs for technical staff.

“We saw immediate results the first time Shelley worked with our leadership team. She created a program uniquely suited to our company that worked for individuals and teams and was grounded in science. We’ve seen improved relationships, reduced volatility and a resulting increase in productivity. Her ongoing personal and group reminders are an essential part of the program’s effectiveness. If it worked for our team, it’ll work for yours.Bill Russell, Former CEO Eberle Design

Talk to Shelley now about your custom professional development program.

Other Resources:

Top Management Skills for Technical Managers: A Ten-Part Webinar Series

The Over-Thinkers’ Guide to Working from Home Effectively

In case you haven’t noticed by now, an effective webinar isn’t simply a regular presence on a screen. Webinars should be designed differently…well if you want them to be impactful. Particularly now with everyone participating in webinars, yours can stand above the rest for its content, engagement, and memorability. Here’s a checklist to show you how to up your webinar game in a few easy steps.

The first big difference between a webinar and an in-person program, briefing or discussion is that it requires a technology interface. Get the technology right first.

  1. Use video. We forget how much connection comes from being in a room with other people. That’s why it’s essential to use your video. It’s not the same as in-person engagement but it’s a lot better than talking to a black screen. Now that you’re on video, consider the background. We all understand that people are working from home. This is not a normal situation. Even so, do what you can to ensure that the background is reasonably professional or, at a minimum, not filled with distractions.
  2. Make eye contact. If you were in-person, you’d make eye contact with the people in the room. Now, the screen is filled with little squares of people and some are black boxes with just a name or, worse, a phone number. But there is a way to make eye contact with each of them. Look into the camera. Your natural tendency is to look at the faces on the screen. Don’t. Instead, train yourself to look directly into the camera. For those on the other end, it will feel like you are talking specifically to them. Warning! This takes practice because it doesn’t feel natural. It’s worth the effort for audience connection.
  3. Have good lighting. It doesn’t do any good to have your video on and make eye contact through the camera if they can’t see you! Because I do a lot of webinars and virtual workshops I invested in an inexpensive light. (If you’re interested in that, I’m happy to share information about the one I bought.) A special light isn’t necessary if you take a little care. Backlighting is the biggest problem. It might be tempting to sit next to a window but the bright light from the window will render you too dark. Consider your location and use lamps to even out the light so your audience can see you. Most importantly, test it. See how you look on camera with your lighting and background.
  4. Have good sound. Depending on your needs, the speaker in your computer may be adequate. If not, there are external microphones that will enhance the sound quality considerably. After all, it won’t matter if you have great information if they can’t hear you, your voice is garbled or cutting in and out.
  5. Hardwire for reliability. Wi-Fi is great but for a webinar or any online program of importance, hardwiring your computer is the way to go.

After technology, the next significant difference with webinars is the challenge of keeping attention and engagement. You’ll want to redesign your presentation specifically as a webinar. Here’s what you need to do:

  1. Move slides often. Movement on the screen is like a shiny object for the brain of your audience. Use more movement in your slides than you would during an in-person briefing. By “movement” I don’t mean animation like bouncing, flipping or sparkling text. I advise using animation sparingly and only when it helps make your point. Consider doing more “build” slides where each point comes in as you discuss it. That’s more interesting for their brains than talking for 5 to 10 minutes about a single slide. That’s too long for your participants’ brains to stay engaged.  Images are another way to engage the brain. Use real photos (not clip art!) that illustrate your points in a vivid way. Visual images or visual language engages the vision center in the brain which helps embed memory.
  2. Simplify your slides. While it’s never a good practice to have numerous words on a slide, it’s even worse in a webinar. The screen size is small, and the distractions are big. PowerPoint (or other presentation media) are a visual Simplify your presentation with large fonts conveying key points only. You don’t have to write in complete sentences. Plus, if you only have keywords on the screen, their attention is on you. Instead of all that text, use photos instead. Oh…. did I mention photos already? I’ll say it again. Use photos instead of text.
  3. Get engagement immediately. Intentionally look for ways to engage the participants. Tell them upfront that you’ll be asking questions, encouraging “chat” and other forms of interaction. That makes them more attentive. They now have a job to do. Then, ask a compelling question immediately. Ask them about why your topic is of interest or relevant to them. This gets them thinking and they make their own case for why they care about your subject.
  4. Use other engagement tools. Depending on the webinar platform, there are other types of engagement tools you can use. Know them. Use them. It may be a poll, a raised hand, a yes/no button, or thumbs up/down button. Review your presentation or briefing and identify places where you can ask for a response in chat, insert a polling question, ask for raised hands or unmute for real-time discussion. Plan interaction throughout your presentation so that people are engaged, listening and learning.
  5. There’s a good chance we’ll see more webinars and remote programs even after COVID-19 issues scale back. Now’s the perfect time to up your game so that you are the person people are pleased to engage with online.

Shelley Row, P.E. explains why NOW is probably the best time for technical managers to work on improving their leadership skills (and earn PDH credits!).
Registration & more info -> https://ilinstitute.teachable.com/