The Voice for Insightful Leadership with Shelley Row, P.E.

I was in my hometown of Smithville, Texas for the big Jamboree celebration. Jamboree includes a coronation, parade, dances and a livestock show and sale. For the livestock show, kids raise steers, pigs, goats, chickens and rabbits to be judged and sold. The two-year old granddaughter, Kyndall, of my childhood friend was fascinated by the rabbits. An eighth-grader holding a white bunny walked past and Kyndall was ON IT. She patted the rabbit, rubbed its ears and, in a moment of brilliance, she bent over to be at eye level with the rabbit as though she was communicating with it. It was an adorable moment that captured my attention. Here’s why.

In today’s world where email, instant messenger, LinkedIn messages and more are a predominant form of communication, the insightful leader understands the importance of relating person to person (or, for Kyndall, person to bunny). Here are three tips to be more relatable, particularly for high-stakes conversations.

  1. Make eye contact. Kyndall got it right. She made every effort to make eye contact with the rabbit. You, too, must make every effort to make eye contact and that can only happen in person. Increasingly, the staff I work with seek to hide behind email, but an insightful leader meets in person and makes eye contact – for real. Yes, it’s easier to email but the personal touch makes all the difference. Force yourself, make the time, and make the effort to talk to your staff face-to-face and eye-to-eye. That’s how you connect as people.
  2. Use language that is relatable. Multisyllabic, pretentious (big, showy) words may make us feel educated but they create a barrier to communication. Recently, I assisted a client to craft an important communication to all employees in the company. We intentionally used words that are simple and understandable to all. You create connection via your communication. Think about the simplest terms you can use to communicate effectively. Simple, concise and clear are the recipe for relatability.
  3. Show your interest. Kyndall carefully ran her tiny fingers through the rabbit’s fur and over its ears. As I watched, it was clear that she loved the rabbit and the rabbit sat calmly under her touch. Your staff may not have soft ears and fluffy fur but you can still communicate your interest through sincere curiosity about their perspective and interest in their work life. How do you express your interest in your staff? What do you know about their thoughts and ideas? Do you inquire about their suggestions to improve their work? Like Kyndall’s rabbit, people respond to those who they sense are interested. What would your staff say about your level of interest in them?

Let’s learn from Kyndall and her rabbit. As insightful leaders, you can take a few simple steps to be more relatable to your staff. It’s pays off in dedication and the hard work that comes from feeling connected.



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